From Doral to Pompano Beach and Deerfield, South Florida is an expensive US market for advertising. A poorly built campaign can burn through a budget in days.
Broward has a large Brazilian community, especially in Pompano Beach, Deerfield Beach, Coconut Creek and Fort Lauderdale. Miami-Dade adds a largely Hispanic audience with strong purchasing power.
Portuguese alone limits your reach here. Customers often search in English or Spanish and look closely at reviews before deciding who to call.
people of Brazilian ancestry in Broward County, and 3,691 in Pompano Beach. Source: ACS 2020–2024, population of Brazilian ancestry (via DatenUS/Neilsberg).
of Brazilian immigrants live in the Boston, New York and Miami metro areas. Source: Migration Policy Institute, 2026.
In Miami-Dade, Spanish-language ads open up a big market. It only pays off if your team can serve those customers.
Winter residents arrive from November through April, increasing demand for cleaning, maintenance and home services.
High click costs call for a tight service radius, the right schedule and negative keywords from the start.
House cleaning, deep cleaning, move-out and commercial cleaning.
Remodeling, painting, flooring, carpentry and handyman services.
Salons, Brazilian blowouts, nails, skincare and brows.
Restaurants, bakeries, açaí shops, food trucks and grocery stores.
Our team answers on WhatsApp, in Portuguese or English, on New York time.
Get my free marketing reviewStrong competition and valuable customers push costs up. That’s why we focus on lead quality and cost per customer, rather than click volume.
In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.
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