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How we work

How we work: clear from the start

Before we talk marketing, we agree on how we’ll work together. These are our commitments to you, in writing.

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Everything in your name

Google Ads, Meta Business, Google Business Profile, Analytics, your domain, website and CRM belong to your business. We get management access, which you can revoke at any time.

Month to month

No long-term commitment or cancellation penalty. Just 30 days’ notice to end the service.

Separate, clear costs

Google and Meta bill ad spend directly to your card. Our management fee is a separate, fixed monthly amount. Any tools or production costs are itemized.

A report you can understand

One page every month: spending, calls, estimates, customers and cost per customer. Plus a 30-minute call in Portuguese.

A dedicated contact

Someone who knows your business and responds on WhatsApp the same business day, during business hours (Eastern Time).

A straightforward handoff

If you decide to leave, we document the work, hand over files and access, and remove our users. We make the transition simple.

Transparency you can see

The report you get every month

See how your spending connects to booked work and what each customer costs. Those are the numbers we put first.

Sample report Way Ads
  1. Ad spend$1,500
  2. Calls and form submissions64
  3. Estimates sent31
  4. Jobs booked14
  5. Cost per customer$107
Illustrative example: shows the report’s line items, not an average, a promise or a real client. Costs vary by city and trade.

Your first 90 days

  1. Weeks 1–2

    Marketing review, account access, call and form tracking, and Google Business Profile updates.

  2. Weeks 3–4

    Campaigns go live. Automated responses and review requests start running.

  3. Month 2

    We use early data to adjust keywords, service radius, schedules and creative.

  4. Month 3

    Expand what’s working, build SEO pages and plan the next quarter.

What we won’t do

  • Promise the top spot on Google or a guaranteed number of customers
  • Open your accounts in our name
  • Buy contact lists or send texts without consent
  • Use fake or incentivized reviews
  • Advertise services that require a license you don’t hold

Let’s look at your marketing together. No obligation.

In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.

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