Branding

You run a serious business. Your Instagram makes it look like you started yesterday.

American customers form an impression in seconds. A rushed logo, inconsistent visuals and machine-translated copy can make a business look small. And small businesses end up competing on price.

What holds growth back

Look like the established business you already run.

An image that undersells your work

A logo made in a hurry, different colors everywhere and a profile photo taken in the car.

English that sounds translated

Phrases that worked in Brazil sound out of place here. The message doesn’t give customers a reason to choose you.

Always competing on price

Without a clear difference, customers compare only the estimate total.

Reaching only the community

Your brand speaks only to Brazilians. Local American customers looking for ongoing service pass it by.

How we help

Branding

  1. 1

    Positioning

    We define who you serve and what sets you apart. Then we explain it in English while keeping your identity.

  2. 2

    Visual identity

    Logo, colors, typography and applications for vehicles, uniforms, business cards, estimates, social media and your website.

  3. 3

    A bilingual brand voice

    An English and Portuguese messaging guide with ready-to-use wording for estimates, WhatsApp, email and ads.

  4. 4

    Proof customers can trust

    Your licenses, insurance, warranties and reviews presented clearly, where American customers expect to find them.

What’s included

Branding

  • Positioning workshop in Portuguese
  • Logo and complete visual identity
  • Brand guidelines
  • Templates for estimates, business cards and social media
  • Vehicle and uniform designs
  • Brand voice guide in English and Portuguese
  • Naming and tagline development, if needed
Branding

Frequently asked questions

Still have a question?

Our team answers on WhatsApp, in Portuguese or English, on New York time.

Get my free marketing review
Do I have to change my business name?

Usually not. We update the identity while keeping the name registered with your LLC. If the name creates problems in Google searches or in English, we discuss options such as a DBA.

How long does it take?

A complete branding project typically takes 4 to 6 weeks, with your approval at each stage.

Do I get the files?

Yes. We deliver all source files and usage rights to your business.

Let’s look at your marketing together. No obligation.

In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.