Booked solid in January. Waiting for the phone to ring in August.
Cleaning has tight margins and plenty of competition. A small service radius, fresh reviews, quick replies and repeat customers all matter. That’s where we focus the work.
Cleaning companies
What holds growth back
“I get referrals. The problem is, one month I’m turning down jobs and the next my phone doesn’t ring.”
Referrals run the schedule
Bookings rise and fall with community referrals. It’s hard to hire when you don’t know what next month looks like.
Ads eat into your margin
Searches for cleaning jobs and leads 25 miles away. On a $180 job, a few wasted clicks eat into your profit.
You’re sharing the same lead
On Thumbtack and Angi, the customer gets 4 estimates. It can quickly become a contest over who charges least.
Happy customers don’t come back
They liked the first cleaning, but nobody offered a recurring plan.
How we help
Maps coverage where jobs make sense
A Google profile set up as a service-area business, focused on the cities you can serve profitably.
Ads that filter out the wrong searches
Whether we run Google Ads for cleaning companies in Miami or elsewhere, job and business-startup searches go on the negative keyword list from day one.
Ask for a review after each cleaning
Automated English review requests to help build toward 20+ recent reviews.
Make repeat bookings part of follow-up
Offer weekly or every-other-week service after the first cleaning, and reconnect with past customers.
Channels that work best
- Google Business Profile
- Local Services Ads
- Google Search Ads
- Nextdoor
- Meta Ads (remarketing)
- SMS follow-up
Recommended services
Local SEO & Google Maps
Help nearby customers find you when they search for your service.
Paid advertising
Google Ads, Local Services Ads and Meta Ads built around customer calls.
Website design
Fast websites that rank on Google and turn visitors into customers.
Automation & CRM
Keep every lead moving, even when you’re busy.
Cleaning companies
Frequently asked questions
Still have a question?
Our team answers on WhatsApp, in Portuguese or English, on New York time.
Get my free marketing reviewAre ads worth it for house cleaning?
It can work when the campaign has a tight radius, negative keywords and a cost per customer that fits your margin. Recurring clients help the math, but that depends on the city, your price and how fast you respond. We don’t promise the first job pays for the ad.
Do I need a license for Local Services Ads?
Requirements depend on your state and category. Cleaning businesses are generally asked for identity verification, insurance and background checks. We help organize the documentation with you.
Let’s look at your marketing together. No obligation.
In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.