There is no single best agency for everyone. There is the one that fits your business, your local market and the way you like to work. This guide shows how to judge, with questions you can bring to your first call.
The best marketing agency for Brazilians in the USA does three things at once: it works with you in Portuguese, it runs campaigns to American standards, and it lets you verify what it does. Anyone who promises a first-place ranking on Google or a fixed number of customers is selling hope, not a method.
In practice, five criteria matter most: experience with your type of business and region, ad accounts in your company’s name, ad spend billed separately from the management fee, a report you can actually read, and exit terms written down before you sign. If an agency can’t answer one of these well, be careful.
Way Ads is a digital marketing agency for Brazilian business owners with US companies. We work remotely, in Portuguese, during Eastern Time business hours. Our approach fits best if you already run an operation, such as a local service, construction, cleaning, landscaping, accounting or real estate business, and want to stop depending only on referrals. If your situation is different, we’ll tell you in the review.
Bring these questions to every agency you talk to and compare the answers side by side. Each item has the question to ask and the red flag to watch for.
Ask: who will manage my account, how do I reach them and during what hours? Red flag: the contact changes every week, or there is only a web form and no name or WhatsApp.
Ask: will the ads and pages be in English, Spanish or Portuguese, and who decides? Red flag: campaigns simply translated from Brazil, with no thought for who buys from you in the US.
Ask: what types of companies and regions have you worked with, and what did you do? Red flag: talk of “amazing numbers” with no scope, city or time period.
Ask: will Google Ads, Meta, Google Business Profile, domain and website be in my LLC’s name? Red flag: the account belongs to the agency, or your access is “borrowed”.
Ask: how much is the management fee, how much is ad spend and how much is tools? Who pays the platforms? Red flag: one flat number that hides what actually goes to Google and Meta.
Ask: can I see a sample? Does it show calls, quotes and closed customers? Red flag: a report full of impressions and reach with no line about how many customers came in.
Ask: what is the term, what happens if I want to leave and what do I get back? Red flag: a penalty that only appears later, or nobody can explain how to end the contract.
Ask: what do you guarantee and what depends on me? Red flag: guaranteed rankings, guaranteed timelines or guaranteed financial returns.
These are two separate things. Portuguese support is the conversation between you and the agency: meetings, questions, proposals, reports. The campaign is what your customer sees. For most businesses, the customer is American and the campaign has to be in English. In some regions and services, Spanish or Portuguese makes sense too.
So be wary of agencies that solve only one side. An agency that speaks Portuguese but only knows how to reach the Brazilian community limits your market. A US agency that can’t talk to you in Portuguese may leave you unsure what you are paying for.
Nationality doesn’t guarantee quality. What matters is structure, scope and how well the team understands your market. Here is how each model tends to work and what to ask.
Ask for examples from your industry and your region, with context: what was done, over what period, with what budget. A result without context doesn’t help you decide.
When an agency shows a testimonial or case study, check that the person exists, that they approved its use and whether the agency lets you talk to them. If nothing is published yet, ask to see the process instead: a sample proposal, an illustrative report and the account access policy. That is an honest sign of an agency still building its portfolio.
Also keep in mind the gap between knowing Brazilians and knowing how to reach American customers. Speaking your language matters. Knowing how to be found on Google Maps, Local Services Ads and English-language Google Ads is what brings in customers.
These three points separate a safe partnership from a headache. Ask for all of them in the proposal, before you pay anything.
Local SEO and ads depend on city, neighborhood, competition and seasonality. That changes between Orlando and Boston. What doesn’t need to change is where the agency keeps a desk. We work remotely, during Eastern Time business hours, and what counts is that the team understands the area you serve.
Here is what usually changes in local marketing by region:
Way Ads may be a good fit if you are a Brazilian business owner with a US company, want American customers and want to understand what you are paying for. We work on Google Maps and local SEO, Google Ads, Local Services Ads, Meta Ads, websites and landing pages, and automation and CRM, with support in Portuguese and campaigns in your customer’s language.
We start with a free 30-minute marketing review, in Portuguese. You leave with a plan, whether you hire us or not. If the proposal makes sense, setup takes up to 30 days, and monthly follow-up includes a one-page report and a call.
We aren’t the right choice for everyone. If your business can’t yet handle more customers, or if you only want campaigns aimed at the Brazilian community, we’ll say so plainly.
Before you talk to any agency, gather four things: the services that earn you the most profit, the cities you serve, how many new customers you can handle each month and who answers the phone. With that, the conversation stops being generic.
Bring the checklist above and ask for answers in writing. Then use our matrix to compare the proposals you receive, line by line.
Best marketing agency for Brazilian businesses in the USA: how to compare proposals
Our team answers on WhatsApp, in Portuguese or English, on New York time.
Get my free marketing reviewIt depends on your industry, your region and what you need to fix. Compare experience in your type of business, account ownership, report clarity and exit terms. Be cautious with anyone who claims to be the best without showing criteria.
No. Your day-to-day communication with the agency can be in Portuguese. What needs to be in English, or Spanish, is what your customer sees: ads, website, Google profile and replies to inquiries.
It can, especially for online sales. For local services, ask how it tracks Google Maps, calls and reviews in US time zones, and who builds the ads and pages in English.
Each has strengths. A Brazilian agency with US operations often combines language and market knowledge. A US agency knows the local customer. A freelancer may cost less but depends on one person. Decide by structure, scope and who owns the accounts.
Ask for examples from your industry and region, what was done and over what period. Ask how it handles seasonality, service radius and local competition. Generic answers are a bad sign.
Not necessarily. Way Ads works remotely, in Portuguese, during ET hours. What matters is that the team knows your region and responds quickly, not where its desks are.
Check that the person or company exists, that they approved the use, and what the period and budget were. When possible, ask to speak with the client. If there are no cases yet, ask for a sample proposal and a sample report.
In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.
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