Here, “Brazilian businesses” means companies in the US owned by Brazilians. Two proposals at similar prices can deliver very different things. Use this guide to compare what is inside each quote, work out your cost per customer and track the first 90 days.
The best marketing agency for Brazilian businesses in the USA is the one whose proposal you can compare, measure and end. There is no universal answer. What does exist is a good way to evaluate: the same scope, the same cost basis and the same questions for every agency.
To do that, separate the agency’s management fee from the ad spend that goes to Google and Meta. Then check setup, deliverables, who owns the accounts, the term, how to exit and how results will be measured. Compare cost per customer, not just cost per lead.
Way Ads works with Brazilian-owned US businesses, in Portuguese, with accounts in your LLC’s name, ad spend separate from our fee and a one-page report. We don’t promise rankings or timelines for results. If you like, bring the proposals you received and we’ll compare them with you.
Fill in one column per agency. If an answer is vague, ask for it in writing. A good proposal isn’t afraid of detail.
Write down the management fee and the ad spend as separate numbers. Ad spend should be charged by Google and Meta directly to your card. Red flag: one flat price that mixes everything and hides how much becomes ads.
Ask what the start includes: tracking, Google profile, campaigns, pages, CRM. Is it charged separately? Red flag: “setup” with no list of what will be done or how long it takes.
Ask for the list: how many campaigns, how many pages, which adjustments and how often. Red flag: broad promises like “ongoing optimization” with no routine described.
Confirm that Google Ads, Meta, Google Business Profile, Analytics, domain and website sit in your LLC’s name. Red flag: accounts owned by the agency, or a domain registered to a third party.
Check the length, notice period, penalties and what the agency hands back when you leave. Red flag: a long lock-in with no reason, or nobody can explain how to end the contract.
Ask how the agency will measure closed customers, not only leads. Do the math with fees, ad spend and tools. Red flag: a report that shows only clicks, impressions and cost per lead.
Ask for a sample and the date of the monthly call. It should show spend, calls, quotes, customers and cost per customer. Red flag: a technical report nobody explains.
Quotes are only comparable when every agency starts from the same information. Write a one-page brief and send the same text to each one.
Don’t buy the whole catalog. Find where your business loses customers today and start there.
If the problem is being found, the path is local visibility: Google Business Profile, Google Maps, reviews and local SEO. If you need volume faster, Google Ads, Local Services Ads (when you are eligible) and Meta Ads come in. If people visit but don’t contact you, the website or landing page may be the bottleneck. If inquiries arrive and go cold, look at response times and your CRM.
Build a table with one column per agency and the rows from the matrix above. Then add up the total monthly cost: fee, ad spend, tools and production. Only then compare.
Watch for three traps. The first is the cheap proposal that leaves out ad spend, because ads are what generate inquiries. The second is the all-inclusive price that never says how much goes to media. The third is a long term with no clear exit.
A cheap lead is not a cheap customer. The number that matters is how much you spend in total to win one customer. Add the fee, ad spend and tools, then divide by the number of customers closed in the period.
Here is a hypothetical example, only to show the math. It is not a market average, a client result or a promise. Suppose a month with a US$1,200 management fee, US$1,500 in ad spend and US$100 in tools, for a total of US$2,800. Suppose 40 inquiries came in and 12 became customers.
A good proposal says what you will see in each phase. It doesn’t say how many days until you get a return, because that depends on the channel, the region and your sales cycle.
The same agency builds different plans for different businesses. Repeat business, sales cycle and service area vary a lot by industry, and the city matters too.
A serious proposal says what happens when something goes wrong. Ask who handles your Google Business Profile if it gets suspended, who has access and how that access is recorded.
If there is SMS, WhatsApp or automated messaging, ask how consent is collected and stored. This page isn’t legal advice. For legal decisions, talk to an attorney. The guides below explain the topics in plain language.
If you already have proposals, bring them. In the free 30-minute review, in Portuguese, we look at your Google presence, your ads and how you respond to customers, and show how each proposal compares. You leave with a plan, whether you hire us or not.
If you are still deciding what kind of partner you need, read the guide on how to choose an agency that offers Portuguese support first.
Best marketing agency for Brazilians in the USA: how to choose
Our team answers on WhatsApp, in Portuguese or English, on New York time.
Get my free marketing reviewCompare proposals on the same basis: scope, separate costs, deliverables, account ownership, term and how customers will be measured. Ask for everything in writing. The best choice is the one you can understand, track and leave without trouble.
There is no universal minimum. It depends on your ticket size, margin, region, competition and capacity to serve. Work out the cost per customer your margin can support, then plan the budget from there. In the review we give you a realistic range.
Not at Way Ads. Ad spend is paid directly to Google and Meta on your card, and our management is a separate monthly fee. Check this in every proposal, because it changes the total cost a lot.
Deliverables, responsibilities, amounts for fees, ad spend and tools, who owns the accounts, the term, notice to leave and what is handed back at the end. If any of these is missing, ask for it to be added.
Track how many leads became customers, the value of each sale, your margin and whether customers come back. Divide total cost by the number of closed customers. Attribution is never perfect, so use calls and your CRM as support.
They should belong to your company. At Way Ads, Google Ads, Meta, Google Business Profile, Analytics, domain and website are in your LLC’s name. If you leave, we hand over files and access and remove our users.
Compare what was delivered with what was agreed, the quality of the data, the cost per customer and the context of the period. Collect access and documentation before ending, so the transition doesn’t lose history.
In 30 minutes, in Portuguese, we’ll show you where you may be losing customers and what we’d tackle first. Either way, you leave with the review.
We use necessary cookies to run this site. With your permission, we also use analytics cookies (Google Analytics) and advertising cookies to measure visits and campaigns. None of them turn on before you choose. Learn more in our privacy policy.
We detected your browser’s Global Privacy Control signal, so advertising cookies stay off.
